Contreversies and brands: a study on digital rhetorical arena
(2023) ACR 2023 — Location: Seattle (29.October.2023)
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Manuscrit_ACR_Conference_2023_v2.docx
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Details
- Authors
- Abstract
- (en) This study analyzes the digital rhetorical arena surrounding the #boycottLeclerc hashtag to understand how controversies surrounding brands can create such arenas. Results show multiple stakeholders engaging in various discursive practices to promote their agendas. The study contributes to social media communication research.
- Affiliations
Citations
Renard, D. (2023). Contreversies and brands: a study on digital rhetorical arena. ACR 2023, Seattle. https://hdl.handle.net/2078.5/272973