The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Zhan, Yuanzhu; Xiong, Yangchun; Han, Runyue; Lam, Hugo K.S.; Blome, Constantin

doi:10.1016/j.ijinfomgt.2024.102768

The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective

Zhan, Yuanzhu

;

Xiong, Yangchun

;

Han, Runyue

;

Lam, Hugo K.S.

;

Blome, Constantin

(2024) International Journal of Information Management — Vol. 76, p. 102768 (2024)

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Authors

Zhan, Yuanzhu
Author
Xiong, Yangchun
Author
Han, Runyue
Author
Lam, Hugo K.S.
Author
Blome, ConstantinUCLouvain
Author

Affiliations

UCLouvainSSH/LIDAM/CORE - Center for operations research and econometrics

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Zhan, Y., Xiong, Y., Han, R., Lam, H. K. S., & Blome, C. (2024). The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective. International Journal of Information Management, 76, 102768. https://doi.org/10.1016/j.ijinfomgt.2024.102768 (Original work published 2024)