We assess the strengths and weaknesses of the classical diffusive timescale, i.e. the ratio of the square of the size of the domain to a characteristic value of the diffusivity (e.g. the domain-averaged diffusivity). On the basis of existing analytical solutions of one-dimensional diffusive problems, slightly different timescales are suggested, which, unfortunately, offer no decisive advantages. Things are seen to be even more intricate when dealing with a one-dimensional advection-diffusion problem. Clearly, asking for more than an order of magnitude is futile.