Corporate Citizenship and Marketing Practices : An Empirical Study

Lindgreen, Adam;Swaen, Valérie;Maon, François;Johnston, Wesley
(2006) EABIS Annual Colloquium on Corporate Sustainability, Strategic Management, And The Stakeholder View Of The Firm — Location: Bocconi, Italie

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Authors
  • Lindgreen, AdamUCLouvain
    Author
  • Swaen, ValérieUCLouvain
    Author
  • Maon, François
    Author
  • Johnston, Wesley
    Author
Affiliations
  • Louvain School of ManagementMarketing

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Lindgreen, A., Swaen, V., Maon, F., & Johnston, W. (2006). Corporate Citizenship and Marketing Practices : An Empirical Study. EABIS Annual Colloquium on Corporate Sustainability, Strategic Management, And The Stakeholder View Of The Firm, Bocconi, Italie. https://hdl.handle.net/2078.5/65708