Produire et diffuser des vidéos sur les réseaux sociaux : étude des formats vidéo et du rapport des médias d’information aux réseaux sociaux
(2026)
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- (en) This research examines the production and distribution of news videos on social media and what they reveal about the relationships between traditional news media and these platforms. It is situated in a context where social media platforms have become major spaces for news consumption and capture a growing share of digital advertising revenues, thereby weakening traditional media business models. The research focuses on two small media markets, French-speaking Belgium and French-speaking Switzerland, and investigates the potential emergence of stable formats for news videos on social media between 2020 and 2024. It is based on a longitudinal content analysis of 1,572 videos produced by seven media outlets, complemented by interviews conducted in five newsrooms. The results show the emergence of certain recurring formal features, without leading to a clear stabilization of formats. They also highlight an ambivalent relationship between media and platforms in the production of videos, where social media power and journalistic autonomy intertwine.
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Guyot, M. (2026). Produire et diffuser des vidéos sur les réseaux sociaux : étude des formats vidéo et du rapport des médias d’information aux réseaux sociaux. https://hdl.handle.net/2078.5/279790