Inclusion of the Plant Kingdom in Communication About Reforesting: Semiotic Analysis
(2026) Emerging Plant Communication in Contemporary Societies — ISBN: [9781836690207], 3-20, published
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- Abstract
- This chapter presents some of the results from a research project on the way in which plant beings – forests, in particular – are present in communications from organizations, in the specific case of organizations devoted to promoting reforesting. There have been few publications on communications to the public about reforestation, aimed at garnering support and financial resources and raising awareness. That is the subject of this opening chapter. We present a multimodal semiotic analysis (verbal and non-verbal visual elements) of the strategic communication developed in support of reforestation projects. Our focus is on the following question: How are plant beings – in particular, the collective entity known as a “forest” – put to use in the multimodal promotional discourse of organizations? In the discourse and images intended to spur recipients to action, to protect and restore the forest, what role does the forest itself play? How are plant beings “enrolled”?
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Citations
Catellani, A. (2026). Inclusion of the Plant Kingdom in Communication About Reforesting: Semiotic Analysis. In Natacha Souillard, Amélie Coulbaut-Lazzarini, Céline Pascual Espuny (ed.), Emerging Plant Communication in Contemporary Societies (pp. 3-20). ISTE and Wiley. https://hdl.handle.net/2078.5/277559