(en) This article offers a reflective and critical analysis of applied research aimed at designing pro-climate communication tools, focusing on the production of a video dedicated to ‘object libraries’. The study articulates four complementary components: (1) an analysis of the conditions of production and the discourse of intention (purposes, target audiences, framing); (2) a structural semiotic reading of the video as a text; (3) an evaluation of its reception by real audiences, via questionnaires and group discussions; (4) a critical re-reading of the entire project, to shed light on the potential and limitations of pro-climate communication that pursues a form of axiological syncretism.
Catellani, A., Cougnon, L.-A., & Samofalova, Y. (2026). Communiquer sur la transition climatique : notes sémiotiques et critiques sur un projet vidéo dédié aux « bibliothèques d’objets ». Actes sémiotiques, 134, 1-17. https://doi.org/10. (Original work published 2026)