This contribution offers a primer on the use of behavioural studies in EU consumer policy. It documents the behavioural turn in EU consumer policy and clarifies what concerns it raises (‘nudging’ is not one of them). This chapter also provides an overview of behavioural studies EU institutions have commissioned to inform policy. It describes this corpus in terms of accessibility, topics, and methods mix. It seeks to draw attention to this under-researched body of policy-driven empirical studies. Four research perspectives are outlined: 1) identifying gaps in the recourse to disciplines like sociology and anthropology; 2) checking the institutional practice against the standard of ‘best available evidence’; 3) tracing the use of specific studies; and 4) asking not only what law can learn from behavioural science but, conversely, what behavioural science can learn from EU policy-driven empirical research.
Sibony, A.-L. (2025). Policy-driven empirical research in EU consumer law. In Veldt, Geertruida Maria ; Heidary, Kimia ; Mak, Vanessa (eds.) (ed.), Empirics and Consumer Law in Changing Markets (p. p. 23-43). Gitta Veld, Kimia Heidary, and Vanessa Mak. https://doi.org/10.4337/9781035327096.00006