A combination of quantitative and qualitative analytical methods was used to investigate the rich contextual factors and processes related to trust building in distributed cross-cultural virtual teams. Survey and team blog text analysis results based on data (N = 120) from 19 distributed student project teams located in Belgium and Canada indicated: One’s trust towards both local and remote team members is likely to be positively influenced by their local colleagues; transitivity of such contagion effects exists across affect-based and cognition-based trust towards local and remote team members; that reciprocity behaviors weight strongly on trust building among hybrid team members and can reduce or reinforce barriers to in-group/out-group trust building; that approaches of trust should account for both calculations and emotional inputs in trust decisions. Key words: trust; distributed team; blog; social contagion; reciprocity; transitivity; intercultural communication; computer-mediated communication; uncertainty avoidance
Lambotte, F., & Huang, M. (2010). What Influences Trust Building in Cross-Cultural Distributed Work Teams: A Multilevel Analysis. International Communication Association 2010, Singapore.