Individual and collective actions to climate change mitigation and barriers to the sustainability transition. Analysis of Instagram posts by French environmental opinion leaders and opinion-leading organizations.

Samofalova, Yuliya;Catellani, Andrea
(2025) 18th Biennial Conference on Communication and Environment (COCE 2025) — Location: Hobart, Tansmania, Australia (23.June.2025)

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This paper presents the findings of a research project funded by JPI Climate that sought to understand how opinion leaders and opinion-leading organizations communicate on the Instagram platform regarding actions in support of climate change mitigation in three specific sectors (food, energy, and transport). The study also examined the obstacles to this type of action in this multimodal form of communication.
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Samofalova, Y., & Catellani, A. (2025). Individual and collective actions to climate change mitigation and barriers to the sustainability transition. Analysis of Instagram posts by French environmental opinion leaders and opinion-leading organizations. 18th Biennial Conference on Communication and Environment (COCE 2025), Hobart, Tansmania, Australia.