Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data

Sellier, Quentin;Poncin, Ingrid;Vanderdonckt, Jean
(2023) European Marketing Academy Annual Conference (EMAC) — Location: Odense, Denmark (23.May.2023)

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Sellier, Q., Poncin, I., & Vanderdonckt, J. (2023). Using gestural interaction technologies to provide a richer and more immersive consumer experience: triangulation of self-reported scales and electroencephalographic data. European Marketing Academy Annual Conference (EMAC), Odense, Denmark. https://hdl.handle.net/2078.5/259432