Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment
(2009) 2009 AMA Summer Marketing Educators’ Conference — Location: Chicago, USA (7.August.2009)
Files
No attached file found for this publication.
Details
- Authors
- Affiliations
Louvain School of Management Marketing IESEG School of Management Marketing IESEG School of Management Marketing IESEG School of Management Marketing
Citations
Chumpitaz, R., Paparoidamis, N., Swaen, V., & Mogos, R. (2009). Modelling Customers’ Loyalty: the Impact of Overall Customer Satisfaction and the Mediating Role of Trust and Commitment. 2009 AMA Summer Marketing Educators’ Conference, Chicago, USA. https://hdl.handle.net/2078.5/250252