Design sprints integrating agile and design thinking: A case study in the automotive industry
(2021) 12th International Conference on Applied Human Factors and Ergonomics (AHFE 2021) — Location: New York, USA (25.July.2021)
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- Abstract
- This paper is a case study reporting on a series of design sprints carried out by four master students of UCLouvain in the context of a 3-month internship which took place at AWTC-Europe (Belgium), a company whose core-business is the automotive industry. The expression “design sprints” refers to an iteration of the 5-phase design thinking (DT) process: Empathize, Define, Ideate, Prototype and Test. The goal of the internship was to test-and-refine prototypes for road sign assistance and adaptative cruise-control technology. The design sprints involved methods such as survey research, field observation, customer journey mapping, six hats, video prototyping and user tests. The contribution of this case-study is twofold: (1) render an account on how an industrial organization implements DT: from the processes that are actually executed to the selection of supporting methods and tools to the use of the DT outcomes within the organization; (2) investigate whether and how the outcomes of such design sprints are being evaluated, questioned or criticized.
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Citations
Henreaux, E., Noutcha, M. G., Phan-Ngoc, T., & Kieffer, S. (2021). Design sprints integrating agile and design thinking: A case study in the automotive industry. Advances in Human Aspects of Transportation. AHFE 2021. Published. 12th International Conference on Applied Human Factors and Ergonomics (AHFE 2021), New York, USA. https://doi.org/10.1007/978-3-030-80012-3_23