Assessing the cognitive autonomy of audiences towards environmental media messages
(2015) COCE 2013: Conference on Communication and Environment — Location: Uppsala, Sweden (7.June.2013)
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- Abstract
- Environmental issues are the subject of an increasing appropriation by the public, primarily through media messages. In this context, the citizens’ ability to adopt a critical stance towards these messages has become crucial. We study the factors that affect the citizens’ critical judgment towards forest-related media. The research presented in this paper seeks to assess the individuals’ degree of cognitive autonomy towards forest-related media, and how it is influenced by their prior experience of forests. In this paper, we present a preliminary experiment requiring participants to read and react to three posters from different forest stakeholders. Fifty-two students (aged 16 to 20) from two schools (one rural and the other urban) participated in this study. Results show that subjects had a limited cognitive autonomy towards the media that were submitted to them, and that their degree of cognitive autonomy was not affected by their level of forest experience.
- Affiliations
Citations
Fastrez, P., Meurice, C., De Smedt, T., & Matagne, J. (2015). Assessing the cognitive autonomy of audiences towards environmental media messages. Communicating for the Commons: Revisiting Participation and Environment, 510-531. https://hdl.handle.net/2078.5/219194