Enhancing CSR communication credibility: On the use of infomercials
(2013) 42th European Marketing Academy (EMAC) conference — Location: Istanbul, Turquie (4.June.2013)
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Louvain School of Management Marketing
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Janssen, C., & Swaen, V. (2013). Enhancing CSR communication credibility: On the use of infomercials. 42th European Marketing Academy (EMAC) conference, Istanbul, Turquie. https://hdl.handle.net/2078.5/203482