Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment

Chumpitaz Caceres, Ruben Alberto;Swaen, Valérie;Paparoidamis, Nicholas;Bartier, Anne-Laure
(2013) Academy of Marketing Science Annual Conference — Location: Monterey, USA (15.May.2013)

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Authors
  • Chumpitaz Caceres, Ruben AlbertoIESEG School of Management
    Author
  • Swaen, ValérieUCLouvain
    Author
  • Paparoidamis, NicholasIESEG School of Management
    Author
  • Bartier, Anne-LaureUCLouvain
    Author
Abstract
In this study, the authors make an effort to empirically test for the first time a buying intentions model of nostalgia and authenticity in the automotive industry. In this model, nostalgia is conceptualized as an antecedent of authenticity. Furthermore, the mediating role of brand attachment is explored together with the moderating effects of age and gender. More specifically, we will try to shed light on the moderating effects of age and gender on the relationship between nostalgia felt and perceived authenticity. In the case of the French automotive market, authenticity is based on the retro look of a model, its colors, its general line, its name, material and some mechanical parts. In this study we explore the mediating effects of attachment in the relationships between nostalgia and buying intentions.
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Chumpitaz Caceres, R. A., Swaen, V., Paparoidamis, N., & Bartier, A.-L. (2013). Modeling Buying Intentions: The role of Nostalgic Value, Authenticity and Brand Attachment. Academy of Marketing Science Annual Conference, Monterey, USA. https://hdl.handle.net/2078.5/194019