Using infomercials to communicate about CSR: A way to enhance credibility?

Janssen, Catherine;Swaen, Valérie;Munten, Pauline
(2016) 2016 AMS 19th World Marketing Congress — Location: Paris, France (19.July.2016)

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  • Janssen, CatherineIESEG School of Management
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  • Swaen, ValérieUCLouvain
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  • Munten, Paulineorcid-logoUCLouvain
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Janssen, C., Swaen, V., & Munten, P. (2016). Using infomercials to communicate about CSR: A way to enhance credibility? 2016 AMS 19th World Marketing Congress, Paris, France. https://hdl.handle.net/2078.5/185128