Campaign with social network tools in Belgim : who are the candidates and for which are they campaigning ?
(2012) European Consortium for Political Research, Joint Sessions of Workshops — Location: Anvers (2012.April.10AD)
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- Abstract
- This paper focuses on how candidates have used pre-‐ and postmodern communication instruments and particularly the different media ICT-‐tools during the 2010 electoral campaign in Belgium. Some of candidates and elected officials created accounts/personal pages on social medias (Facebook, Twitter, …) while others have continued to campaign with old tools (canvassing, public markets, leaflets, ...). We can hypothesize that the use of post-‐modern campaigning instruments should lead to a more personalized campaign, with candidates running a campaign for themselves then for the party. In this paper, we analyse which types of candidates are using pre-‐ and postmodern campaign tools? The data used are drawn from the 2010 Belgian Candidate Survey.
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Citations
De Winter, L., & Baudewyns, P. (2012). Campaign with social network tools in Belgim : who are the candidates and for which are they campaigning ? European Consortium for Political Research, Joint Sessions of Workshops, Anvers. https://hdl.handle.net/2078.5/159004