How do CSR commitments and communication influence external and ubiquitous stakeholders of the company ? The case of IKEA

Maon, François;Swaen, Valérie
(2006) 35th European Marketing Academy Conference — Location: Athènes, Grèce

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  • Louvain School of ManagementMarketing

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Maon, F., & Swaen, V. (2006). How do CSR commitments and communication influence external and ubiquitous stakeholders of the company ? The case of IKEA. 35th European Marketing Academy Conference, Athènes, Grèce. https://hdl.handle.net/2078.5/139125