The "boomerang effect" of CSR promotion campaigns during corporate crises
(2008) 2007 Academy of Marketing Science Annual Conference — Location: Florida
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- Affiliations
Louvain School of Management Marketing
Citations
Vanhamme, J., Swaen, V., & Berens, G. (2008). The “boomerang effect” of CSR promotion campaigns during corporate crises. 2007 Academy of Marketing Science Annual Conference, Florida. https://hdl.handle.net/2078.5/128260