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Hybridity in Non-profit Sport Organisations: Organisational Challenges
This study examines the concept of organisational hybridity and its applicability in non-profit sport organisations (NPSOs). In the non-profit sector, hybridity refers to “the complex organizational forms that arise as voluntary, charitable, and community organizations confront differentiated task, legitimacy, or resource environments” (Skelcher & Smith, 2015, p. 433). For instance, hybridity is illustrated by corporate social responsibility (CSR) practices increasingly implemented by NPSOs, that might eventually create a diversion of time, energy and money away from their core mission (Jones, 2007) potentially lead to mission drift. Understanding what hybridity means for non-profits and its impact on governance and management is timely as the hybridization process encapsulates important issues and paradoxes this study examined.
Zeimers, G., Shilbury, D., Willem, A., & Zintz, T. (2019). Hybridity in Non-profit Sport Organisations: Organisational Challenges. 2019 North American Society for Sport Management Conference (NASSM 2019), New Orleans. https://hdl.handle.net/2078.5/127378