To participate in creative crowdsourcing or not? In search of meaning(fullness)

Djelassi, Souad;Decoopman, Isabelle;Poncin, Ingrid;Cambier, Fanny
(2017) 33ème Congrès de l’Association Française du Marketing — Location: Tours, France (17.May.2017)

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Authors
  • Djelassi, SouadUniversité de Lille, France
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  • Decoopman, IsabelleSKEMA
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  • Cambier, FannyUCLouvain
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Djelassi, S., Decoopman, I., Poncin, I., & Cambier, F. (2017). To participate in creative crowdsourcing or not? In search of meaning(fullness). 33ème Congrès de l’Association Française du Marketing, Tours, France. https://hdl.handle.net/2078.5/125544