Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention

Poncin, Ingrid;Derbaix, Christian;Kacha, Mathieu;Herrmann, Jean-Luc
(2017) AMS Annual Conference — Location: San Diego, USA (9.March.2017)

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  • Poncin, Ingridorcid-logoUCLouvain
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  • Derbaix, ChristianUCLouvain
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  • Kacha, MathieuUniversité de Lorraine
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  • Herrmann, Jean-Luc
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Poncin, I., Derbaix, C., Kacha, M., & Herrmann, J.-L. (2017). Incidental Brand Exposure various entertainment highlight videos: tracking viewers visual attention. AMS Annual Conference, San Diego, USA. https://hdl.handle.net/2078.5/125498