Website personalization experience and value creation

Lambillotte, Laetitia; Poncin, Ingrid

Website personalization experience and value creation

Lambillotte, Laetitia

;

Poncin, Ingrid

(2017) 16ème Journée du Marketing Digital — Location: Paris, France (10.June.2017)

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Authors

Lambillotte, LaetitiaUCLouvain
Author
Poncin, IngridUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Lambillotte, L., & Poncin, I. (2017). Website personalization experience and value creation. 16ème Journée du Marketing Digital, Paris, France. https://hdl.handle.net/2078.5/125484