When web personalization experience creates and destroys value

Lambillotte, Laetitia; Poncin, Ingrid

When web personalization experience creates and destroys value

Lambillotte, Laetitia

;

Poncin, Ingrid

(2018) 4ème Journée de Recherche en Marketing du Grand Est — Location: Mons (23.March.2018)

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Authors

Lambillotte, LaetitiaUCLouvain
Author
Poncin, IngridUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Lambillotte, L., & Poncin, I. (2018). When web personalization experience creates and destroys value. 4ème Journée de Recherche en Marketing du Grand Est, Mons. https://hdl.handle.net/2078.5/124874