Social interdependence on crowdsourcing platforms
(2019) Journal of Business Research — Vol. 103, p. 186-194 (2019)
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- Abstract
- As part of their embrace of open innovation, many organizations have established innovation contests to gather creative ideas from online users. Some of these contests are deployed on platforms that use hybrid coopetitive models to promote a combination of competition and cooperation. In this paper, we investigate how such models influence the modes of individual interactions and how these interaction patterns, in turn, influence the creative process. In our empirical study using both behavioral and social network data of 19,516 registered users of a crowdsourcing platform, we first analyze different user profiles that display varying levels of competitive and cooperative behaviors. Second, with a qualitative study, we explore the users’ perceptions of the structured coopetition model. We find that the mixture of cooperative and competitive design features positively impacts the creative process and nudges the nature of competition along constructive lines.
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Citations
Renard, D., & Davis, J. (2019). Social interdependence on crowdsourcing platforms. Journal of Business Research, 103, 186-194. https://doi.org/10.1016/j.jbusres.2019.06.033 (Original work published 2019)