Technical assistance in the field of risk communication

Maxim, Laura;Mazzocchi, Mario;Van den Broucke, Stephan;Zollo, Fabiana;Smith, Anthony;et.al.
(2021) , 113 pages

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Authors
  • Maxim, LauraCNRS, France
    Author
  • Mazzocchi, MarioUniversity of Bologna
    Author
  • Zollo, FabianaCa' Foscari University of Venice
    Author
  • Smith, AnthonyEuropean Food Safety Authority
    Author
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Abstract
This report assesses peer-reviewed and grey literature on risk communication concepts and practices,as requested by the European Commission to support the implementation of a ‘General Plan for RiskCommunication’, i.e. an integrated framework for EU food safety risk assessors and risk managers atUnion and national level, as required by the revised EU General Food Law Regulation. We conducted ascoping review of social research studies and ofcial reports in relati on to risk communication in thefollowing areas: understanding and awareness of risk analysis roles and tasks, reducingmisunderstanding of the different meaning of the terms ‘hazard’ and ‘risk’, tackling misinformation anddisinformation, enhancing condence in EU food safety, taking account of risk perceptions, key factorsin trade-offs about risks, audience segmentation and tools, channels and mechanisms for coordinatedrisk communications. We structured our ndings as follows: i) denitions of key concepts, ii) audienceanalysis and information requirements, iii) risk proling, models and mechanisms, iv) contributions tocommunication strategies. We ma ke several recommendations for consideration by the Commission,both in terms of actions to support the design and implementation of the general plan, and researchneeds that we consider crucial to further inform appropriate risk communication in the EU. EFSAcarried out a targeted consultation of experts and a public consultation open to all interested partiesincluding the general public, in preparing and nalising this report.
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Citations

Maxim, L., Mazzocchi, M., Van den Broucke, S., Zollo, F., Robinson, T., Rogers, C., Vrbos, D., Zamariola, G., & Smith, A. (2021). Technical assistance in the field of risk communication. Wiley. https://hdl.handle.net/2078.5/114295