Toward the use of approach/avoidance tendencies as attitude measures: individual‐ and group‐level variability of the ingroup bias

Rougier, Marine;Muller, Dominique;Courset, Rémi;Smeding, Annique;Batailler, Cédric;et.al.
(2020) European Journal of Social Psychology — Vol. 50, n° 4, p. 857-875 (2020)

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Authors
  • Rougier, Marineorcid-logoUCLouvain
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  • Muller, Dominiqueorcid-logo
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  • Courset, Rémiorcid-logo
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  • Smeding, Anniqueorcid-logo
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  • Batailler, Cédricorcid-logo
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Abstract
Approach/avoidance paradigms could constitute an interesting alternative in measuring intergroup attitudes, notably if they overcome one criticism often addressed toward classic indirect tasks: Measuring attitudes beyond the influence of cultural knowledge. Using intergroup stimuli and a population likely to be exposed to a similar cultural knowledge, we observed two informative results regarding this issue: Approach/avoidance effects measured by the Visual Approach/Avoidance by the Self Task (VAAST) varied across participants (i.e., consistent with the variability of intergroup attitudes; Experiment 1) and both participants of dominant and non-dominant groups produced an ingroup bias (Experiment 2). A last experiment (Experiment 3) showed that compatibility scores in the VAAST predict trustworthiness ratings of the ingroup/outgroup. This experiment also investigated potential differences between the VAAST and the IAT. These results suggest that approach/avoidance tasks (notably the VAAST) could be relevant to assess personal attitudes when it comes to normatively sensitive topics. © 2019 John Wiley & Sons, Ltd.
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Citations

Rougier, M., Muller, D., Courset, R., Smeding, A., Devos, T., & Batailler, C. (2020). Toward the use of approach/avoidance tendencies as attitude measures: individual‐ and group‐level variability of the ingroup bias. European Journal of Social Psychology, 50(4), 857-875. https://doi.org/10.1002/ejsp.2653 (Original work published 2020)