Online community of users – Is it really the social support expected for a fitness app?

Kullak, Avreliane;Charry, Karine;Poncin, Ingrid
(2021) 37ème Congrès International de l’Association Française du Marketing — Location: online (19.May.2021)

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Kullak, A., Charry, K., & Poncin, I. (2021). Online community of users – Is it really the social support expected for a fitness app? 37ème Congrès International de l’Association Française du Marketing, online. https://hdl.handle.net/2078.5/108833