Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract
(2022) 2022 Academy of Marketing Science Annual Conference (AMS) — Location: Monterey, USA (25.May.2022)
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- Nowadays, creating a positive experience is a key source of competitive advantage (Lemon & Verhoef, 2016). A good experience makes a person five times more likely to recommend a company and more likely to purchase in the future (Yohn, 2019). Besides, gesture interaction technology appears as a promising way to provide individuals a global richer experience than with classical user interfaces (Daugherty et al., 2015). However, we currently ignore the concrete impact of this type of interaction on the consumer experience, whereas it is necessary for an efficient adoption of such interfaces. In this work, we try to get a better understanding of the role of the gestural interaction on the consumer experience, through qualitative and quantitative approaches.
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Citations
Sellier, Q., Poncin, I., & Vanderdonckt, J. (2022). Using Gestural Interaction Technology to Improve the Consumer Experience: An Abstract. 2022 Academy of Marketing Science Annual Conference (AMS), Monterey, USA. https://hdl.handle.net/2078.5/107628