Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract

Sellier, Quentin;Racat, Margot;Poncin, Ingrid
(2023) Academy of Marketing Science World Marketing Congress (AMSWMC) — Location: Canterbury, United Kingdom (11.July.2023)

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Sellier, Q., Racat, M., & Poncin, I. (2023). Understanding the Role of Sensory-Enabling Technologies in the Reinforcement of Consumers’ Natural Experience: An Abstract. Academy of Marketing Science World Marketing Congress (AMSWMC), Canterbury, United Kingdom. https://hdl.handle.net/2078.5/101228