From consumer to brand: Exploring the commodification of ‘the student’ in a university advertising campaign

Del Fa, Sophie;et.al.
(2017) The Corporatization of the Business School Minerva Meets the Market — ISBN: [9781138191204], p. 270, submitted

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et al. (2017). From consumer to brand: Exploring the commodification of ‘the student’ in a university advertising campaign. In Benner M., Huzzard T., and Kärreman D. (ed.), The Corporatization of the Business School Minerva Meets the Market (Routledge, p. p. 270). https://hdl.handle.net/2078.5/266680