Les diamants de synthèse et la « joaillerie écologique » : étude de cas sémiotique sur la communication de la joaillerie et ses défis

Catellani, Andrea
(2023) Actes sémiotiques — Vol. 129 (2023)

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(en) The aim of this article is to approach a form of semiotics committed to increasing the intelligibility of contemporary cultural and social phenomena. To this end, we propose an analysis of a specific type of discourse, that which works to enhance the value of synthetic or laboratory diamonds, in particular by mobilizing the diamond industry’s assumption of ethical and environmental responsibility. Like many other economic sectors, the diamond and jewellery industry is subject to criticism in terms of sustainability and ethics, and produces some very interesting multimodal “discursive formations” that express forms of value construction in a polemical context, in the face of the challenges of the planet’s habitability. It is by analyzing these formations that a specific form of semiotics, linked to the legacy of the school of A. J. Greimas, can demonstrate its vitality and its contribution to the construction of knowledge around the crucial issues of our era.
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Catellani, A. (2023). Les diamants de synthèse et la « joaillerie écologique » : étude de cas sémiotique sur la communication de la joaillerie et ses défis. Actes sémiotiques, 129. https://doi.org/10.25965/as.8052 (Original work published 2023)