La pénétration du golf en Belgique : résistance ou décalage
(2003) Loisir et Société — Vol. 26, n° 2, p. 477-502 (2003)
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- Abstract
- [Market penetration of golf in Belgium: resistance or time lag]. At the end of the last century, expanded mediatization of golf aroused the interest of investors. Unlike in other countries, the construction of new golfing locations in Belgium did not lead to a proportional rise in the number of players and this has created a problem of profitability. This exploratory research document has twin objectives. One is to investigate the image projected by golf. Is it still a game for the elderly and the privileged few? The other is to examine the potential for expansion of this physical activity in Belgium. Data was collected through surveys and the sample includes golfers from one fifth of the clubs in that country and people who do not play golf at all. The research project is intended to be prospective, i.e. it will attempt to identify indicators that could stimulate the expansion of golfing in Belgium in order to guarantee the profitability of the available facilities. Our analysis, by main components, identifies eight dimensions associated with the golfing profile. Although our sample finds differences when it comes to age, gender and marital status, it does offer an overall view of the practice of this sport. The research also confirms the existence of a potential for development in Belgium and offers concrete guidelines to the promotion of golf.
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Louis, M. (2003). La pénétration du golf en Belgique : résistance ou décalage. Loisir et Société, 26(2), 477-502. https://doi.org/10.1080/07053436.2003.10707633 (Original work published 2003)