Group Buying Platforms: Leveraging the Crowd Effect in the virtual World

(2014) POMS Annual Conference — Location: Atlanta (USA) (9.May.2014)

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Blome, C., Chevalier, P., & et al. (2014). Group Buying Platforms: Leveraging the Crowd Effect in the virtual World. POMS Annual Conference, Atlanta (USA). https://hdl.handle.net/2078.5/187699