Does press advertising foster the Pensée unique ?

Jaskold Gabszewicz, Jean;Laussel, Didier;Sonnac, Nathalie
(2000)

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Authors
  • Jaskold Gabszewicz, JeanUCLouvain
    Author
  • Laussel, Didier
    Author
  • Sonnac, Nathalie
    Author
Abstract
The press industry depends in a crucial way on the possibility of financing an important fraction of its activities by advertising receipts. We show that this induces the editors of the newspapers to moderate the political message they display to their readers in order to make their newspaper more attractive as a media support for the advertisers, fostering thereby the ascent of the "Pensée unique".
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Jaskold Gabszewicz, J., Laussel, D., & Sonnac, N. (2000). Does press advertising foster the Pensée unique ? (CORE Discussion Papers 2000/8). https://hdl.handle.net/2078.5/68560