Corporate Social Responsibility communication campaigns toward the consumer: Analysis of the risks during a crisis involving socially irresponsible corporate activities

Swaen, V., Vanhamme, J., Berens, G., & Janssen, C. (2010). Corporate Social Responsibility communication campaigns toward the consumer: Analysis of the risks during a crisis involving socially irresponsible corporate activities. Communicating green – Communication d’organisation et environnement, Bruxelles. https://hdl.handle.net/2078.5/249474