Multimodal Discourse Analysis of One Film Poster under the Framework of Visual Grammar
(2015) Proceedings of International Conference on Advanced Education and Management (ICAEM 2015) — ISBN: [978-1-60595-252-9], p. 310-314, published
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- Abstract
- Nowadays, owing a lot to the technology of digitalization, discourse takes on a multimodal look. So is discourse analysis. Under the framework of visual grammar (Kress and Van Leeuwen 1996) , this article makes a qualitative study of a film poster Captain America: the Winter Soldier, intending to see how different social semiotics cooperate and coordinate to express the representational meaning, interactive meaning and compositional meaning of the poster discourse and to exemplify the applicability of visual grammar to multimodal discourse analysis.
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Citations
Xiao, H., Li, Y., & et al. (2015). Multimodal Discourse Analysis of One Film Poster under the Framework of Visual Grammar. In Collectif d’auteurs (ed.), Proceedings of International Conference on Advanced Education and Management (ICAEM 2015) (p. p. 310-314). https://hdl.handle.net/2078.5/251890