Threath appeals for non-profit advertisements of healthy food to children: impact of repetition on both effectiveness and ethical concerns
(2010) 39th European Marketing Academy Conference — Location: Copenhagen (1.June.2010)
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Louvain School of Management Marketing IESEG marketing FUCaM Sciences de gestion
Citations
Charry, K., Pecheux, C., & De Pelsmacker, P. (2010). Threath appeals for non-profit advertisements of healthy food to children: impact of repetition on both effectiveness and ethical concerns. 39th European Marketing Academy Conference, Copenhagen. https://hdl.handle.net/2078.5/250074