The use of corporate social responsibility arguments in communication campaigns: Does source credibility matter?

Swaen, Valérie;Vanhamme, Joëlle
(2004) Advances in Consumer Research — Location: Portland, USA

Files

No attached file found for this publication.

Details

Authors
Affiliations
  • Louvain School of ManagementMarketing

Citations

  • APA
  • Chicago
  • FWB

Swaen, V., & Vanhamme, J. (2004). The use of corporate social responsibility arguments in communication campaigns: Does source credibility matter? Advances in Consumer Research, Portland, USA. https://hdl.handle.net/2078.5/81711