Addressing the complication of the narrative practices of sustainable entrepreneurs across audiences: the power of material artefacts
(2023) , 31 pages
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- Authors
- Abstract
- This paper investigates the narrative process of sustainable entrepreneurs and how it can enable the sensemaking and the legitimacy of their venture to build a more sustainable future. We look at the narrative complication across audiences – meaning the way sustainable entrepreneurs can narrate their venture and convince very different audiences to shape with them their envisioned future. A longitudinal single case study in the construction field – one of the most polluting sectors in the world - enables us to reveal the use of material artefacts like sample or prototypes as a tool to support the narrative practices of sustainable entrepreneurs across audiences. The material artefact that can be seen and touched anchors the narrative of the envisioned future in the present and builds the right conditions for the sustainable entrepreneur to be heard. This study supports sustainable entrepreneurs in their narrative practices. We raise awareness about the importance of narrative strategies across audiences and highlight the power and the different uses of material artefacts in the process.
- Affiliations
Citations
Faton, C., & Hermans, J. (2023). Addressing the complication of the narrative practices of sustainable entrepreneurs across audiences: the power of material artefacts (Lourim Working Paper Series 2023-14). https://hdl.handle.net/2078.5/272279