In this study, we examine love marriage in India, its trends, the diversity of practices across cultural groups and regions and the relation of love marriage with the educational level of parents and parents-in-law. Using data from the second round of the Indian Household and Development Survey (IHDS) in 2011-12, this study contributes to enriching the still limited literature on marriage in India. Moreover, while previous studies on the topic have mostly been descriptive, we adopt a multivariate, multilevel approach at the regional level and focus on the emancipatory role of education with respect to traditional marriage. Although still marginal, we find that the practice of love marriage is increasing and is strongly entrenched in the cultural system based on caste, religion and region. Moreover, the education of mothers and mothers-in-law is positively associated with love marriage. The effect of mother-in-law’s education on love marriage appears to be particularly strong. This finding may show that although love marriage is an individual process, in contrast to jointly arranged and totally arranged marriage, the family still has an influence. The effect of the education of mothers and mothers-in-law on love marriage also stresses the importance of the gender dimension in marriage studies in India.