Modeling loyalty in the mobile phones industry : the mediating role of trust

Chumpitaz Caceres, Ruben Alberto;Paparoidamis, Nicholas;Swaen, Valérie;Gentilini , Chloé
(2008) 37th annual conference of the European Marketing Academy — Location: University of Brighton, Royaume-Uni (27.May.2008)

Files

No attached file found for this publication.

Details

Authors
  • Chumpitaz Caceres, Ruben AlbertoUCLouvain
    Author
  • Paparoidamis, NicholasFrance
    Author
  • Swaen, ValérieUCLouvain
    Author
  • Gentilini , ChloéFrance
    Author
Affiliations

Citations

  • APA
  • Chicago
  • FWB

Chumpitaz Caceres, R. A., Paparoidamis, N., Swaen, V., & Gentilini, C. (2008). Modeling loyalty in the mobile phones industry : the mediating role of trust. 37th annual conference of the European Marketing Academy, University of Brighton, Royaume-Uni. https://hdl.handle.net/2078.5/207324