Quality, Satisfaction, and Business Loyalty: A Multicultural Study

Chumpitaz Caceres, Ruben Alberto;Paparoidamis, Nicholas;Swaen, Valérie
(2008) The Academy of Marketing Science Conference — Location: New Orleans, USA (16.January.2008)

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  • Chumpitaz Caceres, Ruben AlbertoUCLouvain
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  • Paparoidamis, NicholasFrance
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  • Swaen, ValérieUCLouvain
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Chumpitaz Caceres, R. A., Paparoidamis, N., & Swaen, V. (2008). Quality, Satisfaction, and Business Loyalty: A Multicultural Study. The Academy of Marketing Science Conference, New Orleans, USA. https://hdl.handle.net/2078.5/207311