Let's make a trip together: an exploration into decision-making withing groups of friends
(2003) Association for Consumer Research Conference — Location: Toronto, Canada
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- Authors
- Abstract
- (en) This paper presents an exploratory interpretative study of decision making within groups of friends. Eighteen groups were observed and interviewed while making leisure decisions. Emerging findings highlight the functions related to friend parties and their decision-making process. A conceptualisation with four major decision-making steps (i.e., suggestion, discussion and evaluation, organization, and post-experience evaluation) is suggested, which departs from traditional models such as the EKB model. Further, the major issues of conflict and role distribution are discussed. An original typology of groups of friends closes the paper.
- Affiliations
Louvain School of Management Marketing
Citations
Decrop, A., Bauvin, G., & Pecheux, C. (2003). Let’s make a trip together: an exploration into decision-making withing groups of friends. Association for Consumer Research Conference, Toronto, Canada. https://hdl.handle.net/2078.5/128721