Co-Creating Service Recovery After Service Failure: The Role of Brand Equity

Hazée, Simon;Van Vaerenbergh, Yves;Armirotto, Vincent
(2017) 26th Frontiers in Service Conference — Location: New York (USA) (22.June.2017)

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  • Hazée, Simonorcid-logoUCLouvain
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  • Van Vaerenbergh, Yves
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  • Armirotto, Vincent
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Hazée, S., Van Vaerenbergh, Y., & Armirotto, V. (2017). Co-Creating Service Recovery After Service Failure: The Role of Brand Equity. 26th Frontiers in Service Conference, New York (USA). https://hdl.handle.net/2078.5/61950