The article discusses the relationship of evidence-based medicine (EBM) with health promotion. He states that evidence-based health promotion is a worthy goal to achieve but it is difficult to attain, in which theory can be a valuable alternative. He also notes that broad theories of health promotion can in identifying the challenges and point out the general direction where the field must progress.
Van den Broucke, S. (2012). Theory-informed health promotion : seeing the bigger picture by looking at the details. Health Promotion International, 27(2), 143-147. https://doi.org/10.1093/heapro/das018 (Original work published 2012)