The presence of “the other” in CSR (Corporate Social Responsibility) reports: a discursive and semiotic analysis
(2016) European Communication Conference — Location: Prague (9.November.2016)
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- Abstract
- This paper presents a discursive and semiotic approach of Corporate Social Responsibility reports, published by three important French corporations: Lafarge, BNP Paribas and Total. The paper analyses the presence of "external stakeholders", and the verbal and visual forms of the figure of "the other" in these texts.
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Catellani, A., & Errecart, A. (2016). The presence of “the other” in CSR (Corporate Social Responsibility) reports: a discursive and semiotic analysis. European Communication Conference, Prague. https://hdl.handle.net/2078.5/178924