On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism
(2016) 2016 AMS 19th World Marketing Congress — Location: Paris, France (19.July.2016)
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Swaen, V., Janssen, C., & Du, S. (2016). On the effectiveness of CSR communication: The roles of ethical labels, prior CSR record, and consumer skepticism. 2016 AMS 19th World Marketing Congress, Paris, France. https://hdl.handle.net/2078.5/185131