Branding as valuation or valuation practices as the beating heart of branding

Sergi, V.; Del Fa, Sophie; Vàsquez, C.

Branding as valuation or valuation practices as the beating heart of branding

Sergi, V.

;

Del Fa, Sophie

;

Vàsquez, C.

(2019) 35th EGOS Colloquium — Location: Edimburg (4.July.2019)

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Authors

Sergi, V.
Author
Del Fa, SophieUCLouvain
Author
Vàsquez, C.
Author

Affiliations

UCLouvainSSH/ILC - Institut Langage et Communication

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Sergi, V., Del Fa, S., & Vàsquez, C. (2019). Branding as valuation or valuation practices as the beating heart of branding. 35th EGOS Colloquium, Edimburg.